{"title":"Beauty of Joseon","description":"\u003cp\u003eShop Beauty of Joseon skincare products available at BetaME.\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-50ml","title":"Beauty of Joseon - Relief Sun : Rice + Probiotics 50ml","description":"\u003cp\u003eA rice and probiotics sun-care cream for the daytime step of your skincare routine.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eApply as directed on the packaging as the final step of your morning skincare routine, before makeup. Reapply according to the product directions.\u003c\/p\u003e\u003cp\u003eRelief Sun : Rice + Probiotics 50ml. One retail unit. Patch-test before first use and discontinue use if irritation occurs.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":60963634020638,"sku":null,"price":814.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1089\/4685\/0078\/files\/retail-match-1635737523-4a750176.jpg?v=1794392892"},{"product_id":"beauty-of-joseon-red-bean-water-gel-100ml","title":"Beauty of Joseon - Red Bean Water Gel 100ml","description":"\u003cp\u003eA red bean facial gel moisturizer for a fresh, lightweight moisturizing step.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eSmooth an appropriate amount over the face after serum and pat gently to absorb.\u003c\/p\u003e\u003cp\u003eRed Bean Water Gel 100ml. One retail unit. Patch-test before first use and discontinue use if irritation occurs.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":60963634053406,"sku":null,"price":926.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1089\/4685\/0078\/files\/retail-match-1667367840-4a750176.jpg?v=1794392893"},{"product_id":"beauty-of-joseon-ginseng-essence-water-150ml","title":"Beauty of Joseon - Ginseng Essence Water 150ml","description":"\u003cp\u003eA hydrating facial essence with ginseng root water and niacinamide. It helps replenish moisture and leaves skin feeling refreshed and balanced.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eAfter cleansing, pour a few drops into your palms or onto a cotton pad. Apply gently and follow with serum and moisturizer.\u003c\/p\u003e\u003cp\u003eGinseng Essence Water 150ml. One retail unit. Patch-test before first use and discontinue use if irritation occurs.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":60963634610462,"sku":null,"price":1152.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1089\/4685\/0078\/files\/boj-wholesale-row-20-stylekorean.jpg?v=1793934078"},{"product_id":"beauty-of-joseon-dynasty-cream-50ml","title":"Beauty of Joseon - Dynasty Cream 50ml","description":"\u003cp\u003eA nourishing facial moisturizer with rice bran water and ginseng root water. It helps keep skin feeling soft, comfortable and hydrated.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eApply to the face as the final moisturizing step of your skincare routine and pat gently to absorb.\u003c\/p\u003e\u003cp\u003eDynasty Cream 50ml. One retail unit. Patch-test before first use and discontinue use if irritation occurs.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":60963634643230,"sku":null,"price":1295.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1089\/4685\/0078\/files\/boj-wholesale-row-19-stylekorean.jpg?v=1793934076"},{"product_id":"beauty-of-joseon-radiance-cleansing-balm-100ml","title":"Beauty of Joseon - Radiance Cleansing Balm 100ml","description":"\u003cp\u003eA cleansing balm that massages over dry skin to dissolve makeup and daily impurities. A practical first step in a double-cleansing routine.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eMassage a small amount onto dry skin, add water to emulsify and rinse thoroughly with lukewarm water. Follow with a water-based cleanser if desired.\u003c\/p\u003e\u003cp\u003eRadiance Cleansing Balm 100ml. One retail unit. Patch-test before first use and discontinue use if irritation occurs.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":60963635200286,"sku":null,"price":1066.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1089\/4685\/0078\/files\/boj-wholesale-row-29-stylekorean.webp?v=1793934082"},{"product_id":"beauty-of-joseon-ginseng-cleansing-oil-210ml","title":"Beauty of Joseon - Ginseng Cleansing Oil 210ml","description":"\u003cp\u003eA ginseng cleansing oil with soybean oil for removing makeup and daily impurities while leaving skin feeling soft.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eMassage onto a dry face with dry hands. Add water to emulsify, then rinse thoroughly. Follow with a water-based cleanser if desired.\u003c\/p\u003e\u003cp\u003eGinseng Cleansing Oil 210ml. One retail unit. Patch-test before first use and discontinue use if irritation occurs.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":60963635757342,"sku":null,"price":1364.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1089\/4685\/0078\/files\/boj-wholesale-row-2-stylekorean.webp?v=1793934074"},{"product_id":"beauty-of-joseon-ginseng-moist-sun-serum-50ml","title":"Beauty of Joseon - Ginseng Moist Sun Serum 50ml","description":"\u003cp\u003eA ginseng sun-care serum for the daytime step of your routine, combining a serum-style format with everyday sun care.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eApply according to the packaging directions as the final step of morning skincare. Follow the stated application and reapplication instructions.\u003c\/p\u003e\u003cp\u003eGinseng Moist Sun Serum 50ml. One retail unit. Patch-test before first use and discontinue use if irritation occurs.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":60963636314398,"sku":null,"price":895.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1089\/4685\/0078\/files\/retail-match-1682652859-4a750176.jpg?v=1794392889"},{"product_id":"beauty-of-joseon-green-plum-refreshing-cleanser-100ml","title":"Beauty of Joseon - Green Plum Refreshing Cleanser 100ml","description":"\u003ch2\u003eGreen Plum Refreshing Cleanser 100ml\u003c\/h2\u003e\u003cp\u003eA Beauty of Joseon facial cleanser for removing daily impurities as part of your cleansing routine. Selected ingredients: Green plum water extract, Mung been seed extract.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003e1. Apply an appropriate amount to wet hands and gently massage your face\u003cbr\u003e2. Rinse thoroughly with lukewarm water\u003cbr\u003e3. Can be used as a first cleanser after oil-based cleansers or as a standalone second cleanser\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":60964537532702,"sku":null,"price":942.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1089\/4685\/0078\/files\/boj-wholesale-row-24-stylekorean.webp?v=1793934079"},{"product_id":"beauty-of-joseon-apricot-blossom-peeling-gel-100ml","title":"Beauty of Joseon - Apricot Blossom Peeling Gel 100ml","description":"\u003ch2\u003eApricot Blossom Peeling Gel 100ml\u003c\/h2\u003e\u003cp\u003eA Beauty of Joseon facial peeling gel for an exfoliating step before rinsing clean. Selected ingredients: Water, Prunus Mume Flower Water, Cellulose, Methypropandiol, 1, 2-Hexandiol.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003e1. After cleansing, pat skin until slightly damp (not dripping wet)\u003cbr\u003e2. Apply a penny-sized amount and gently massage in circular motions across face for 30 seconds to 2 minutes, avoiding eye and mouth areas\u003cbr\u003e3. Rinse thoroughly with lukewarm water\u003cbr\u003e4. Use 1-2 times per week and avoid combining with chemical exfoliants like AHA, BHA, or PHA\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":60964538155294,"sku":null,"price":914.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1089\/4685\/0078\/files\/boj-wholesale-row-3-stylekorean.webp?v=1793934076"},{"product_id":"beauty-of-joseon-glow-replenishing-rice-milk-150ml","title":"Beauty of Joseon - Glow Replenishing Rice Milk 150ml","description":"\u003ch2\u003eGlow Replenishing Rice Milk 150ml\u003c\/h2\u003e\u003cp\u003eA Beauty of Joseon facial essence or toner for use after cleansing. Selected ingredients: Rice Extract\nRich in vitamins, minerals, and antioxidants, rice extract helps restore the skin's natural health, leaving it clear and radiant.\nRice Amino Acid\nExtracted under optimal conditions from rice cells and callus, this ingredient increases amino acid content.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003e1. Shake well before use to blend the dual layers\u003cbr\u003e2. Apply an appropriate amount to skin and gently pat for better absorption\u003cbr\u003e3. For enhanced care, soak a cotton pad with the toner and gently pat or wipe according to your skin texture\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":60964538777886,"sku":null,"price":1440.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1089\/4685\/0078\/files\/boj-wholesale-row-22-stylekorean.jpg?v=1793934078"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide-30ml","title":"Beauty of Joseon - Glow Serum : Propolis + Niacinamide 30ml","description":"\u003ch2\u003eGlow Serum : Propolis + Niacinamide 30ml\u003c\/h2\u003e\u003cp\u003eA Beauty of Joseon facial serum for a focused step in your skincare routine. Selected ingredients: Propolis extract 60%: There is a record that women in the Joseon Dynasty used honey and grain powder as a wash-off mask pack to care for their skin. As a skincare ingredient, proplis extract is effective for hydrating the skin improving inflammed skin. Niacinamide 2%: Among the various effects of niacinamide, it is especially helpful in controlling sebum secretion and maintaining the oil and moisture balance of the skin. BHA 0.5%: As a fat-soluble exfoliant, it helps to remove sebum and wastes accumulated in the pores..\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003e1. Apply 2-3 drops of serum onto cleansed face\u003cbr\u003e2. Pat gently to aid absorption\u003cbr\u003e3. Follow with moisturizer or layer with Dynasty Cream for enhanced glow\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":60964539367710,"sku":null,"price":927.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1089\/4685\/0078\/files\/boj-wholesale-row-23-stylekorean.jpg?v=1793934079"},{"product_id":"beauty-of-joseon-pore-firming-serum-30ml","title":"Beauty of Joseon - Pore Firming Serum 30ml","description":"\u003ch2\u003ePore Firming Serum 30ml\u003c\/h2\u003e\u003cp\u003eA Beauty of Joseon facial serum for a focused step in your skincare routine.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003e1. Dispense a few drops of serum onto clean hands\u003cbr\u003e2. Pat gently to aid absorption, then follow with your favorite moisturizer\u003cbr\u003e3. Use morning and evening as part of your daily skincare routine\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":60964539990302,"sku":null,"price":922.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1089\/4685\/0078\/files\/boj-wholesale-row-28-stylekorean.webp?v=1793934081"},{"product_id":"beauty-of-joseon-dynasty-cream-100ml","title":"Beauty of Joseon - Dynasty Cream 100ml","description":"\u003ch2\u003eDynasty Cream 100ml\u003c\/h2\u003e\u003cp\u003eA Beauty of Joseon facial moisturizer for a moisturizing step in your routine. Selected ingredients: Rice bran water 29%\r\nRice bran is the finest inner bran of milled rice. In the Joseon Dynasty, rice bran water was used like the toner of today. It was called 'Beauty Water', used for beautiful skin. Rice bran, rich in amino acids, minerals, and vitamin E.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003e1. Apply a proper amount of cream on your face at the last stage of your skincare routine\u003cbr\u003e2. Pat gently with your fingers to aid absorption\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":60964540580126,"sku":null,"price":2008.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1089\/4685\/0078\/files\/boj-wholesale-row-18-stylekorean.jpg?v=1793934076"},{"product_id":"beauty-of-joseon-red-bean-refreshing-pore-mask-140ml","title":"Beauty of Joseon - Red Bean Refreshing Pore Mask 140ml","description":"\u003ch2\u003eRed Bean Refreshing Pore Mask 140ml\u003c\/h2\u003e\u003cp\u003eA Beauty of Joseon wash-off facial mask for an additional step in your skincare routine. Selected ingredients: Haenam red bean extract 30%, Kaolin.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003e1. After cleansing, apply evenly on a dry face\u003cbr\u003e2. Leave on for 5-10 minutes\u003cbr\u003e3. Gently massage with lukewarm water and rinse off\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":60964541169950,"sku":null,"price":1456.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1089\/4685\/0078\/files\/boj-wholesale-row-30-stylekorean.jpg?v=1793934085"},{"product_id":"beauty-of-joseon-revive-eye-serum-ginseng-retinal-30ml","title":"Beauty of Joseon - Revive eye serum : Ginseng + Retinal 30ml","description":"\u003ch2\u003eRevive eye serum : Ginseng + Retinal 30ml\u003c\/h2\u003e\u003cp\u003eA Beauty of Joseon eye serum with ginseng and retinal for care around the eye area. Selected ingredients: Water, panax ginseng root extract, glycerin, dipropylene glycol, caprylic\/caprictriglyceride, 1.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003e1. After smoothing out the skin's texture with toner, pump the serum 1-2 times\u003cbr\u003e2. Apply around the eyes or the entire face\u003cbr\u003e3. Follow with eye cream and sunscreen for optimal results\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":60964541235486,"sku":null,"price":873.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1089\/4685\/0078\/files\/boj-wholesale-row-36-stylekorean.webp?v=1793934085"},{"product_id":"beauty-of-joseon-stay-fresh-tone-up-sunscreen-green-50ml","title":"Beauty of Joseon - Stay Fresh Tone-Up Sunscreen #Green 50ml","description":"\u003ch2\u003eStay Fresh Tone-Up Sunscreen #Green 50ml\u003c\/h2\u003e\u003cp\u003eA Beauty of Joseon sun-care product for the daytime skincare routine.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003e1. As the last step of your skincare routine, apply a moderate amount onto the skin evenly\u003cbr\u003e2. Gently blend until the green tint neutralizes redness and creates a natural tone-up effect\u003cbr\u003e3. Re-apply every 4-6 hours for continued UV protection and optimal results\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":60964541825310,"sku":null,"price":538.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1089\/4685\/0078\/files\/boj-wholesale-row-39-stylekorean.jpg?v=1793934085"},{"product_id":"beauty-of-joseon-glow-deep-serum-rice-alpha-arbutin-30ml","title":"Beauty of Joseon - Glow Deep Serum : Rice + Alpha-Arbutin 30ml","description":"\u003ch2\u003eGlow Deep Serum : Rice + Alpha-Arbutin 30ml\u003c\/h2\u003e\u003cp\u003eA Beauty of Joseon facial serum for a focused step in your skincare routine. Selected ingredients: Rice bran water 68%: Rice has played a very important role as a staple food and skin care ingredient in Korean history. In the Joseon Dynasty, rice bran water was used like the toner of today, and was called Beauty Water, used for beautiful skin. Rice bran is rich in amino acids and minerals, helping to moisturize dry skin.\nAlpha-Arbutin 2%: Alpha-Arbutin works by inhibiting the tyrosinase activity that limits the melanin production in your skin. Additionally, it is also known to have a 10 times greater effect than regular Beta-Arbutin..\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003e1. After cleansing and toning, dispense 2-3 drops of serum onto your face\u003cbr\u003e2. Gently pat and press into skin until fully absorbed\u003cbr\u003e3. Follow with moisturizer and sunscreen during the day\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":60964542415134,"sku":null,"price":919.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1089\/4685\/0078\/files\/boj-wholesale-row-21-stylekorean.jpg?v=1793934078"},{"product_id":"beauty-of-joseon-stay-fresh-tone-up-sunscreen-purple-50ml","title":"Beauty of Joseon - Stay Fresh Tone-Up Sunscreen #Purple 50ml","description":"\u003ch2\u003eStay Fresh Tone-Up Sunscreen #Purple 50ml\u003c\/h2\u003e\u003cp\u003eA Beauty of Joseon sun-care product for the daytime skincare routine.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003e1. Apply as the last step of your skincare routine\u003cbr\u003e2. Spread a moderate amount evenly over face and UV-exposed areas, gently pat to absorb\u003cbr\u003e3. Wear alone for natural tone-up or use before makeup as primer base\u003cbr\u003e4. Re-apply every 4-6 hours for better protection\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":60964543004958,"sku":null,"price":538.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1089\/4685\/0078\/files\/boj-wholesale-row-40-stylekorean.jpg?v=1793934085"},{"product_id":"beauty-of-joseon-revive-serum-ginseng-snail-mucin-30ml","title":"Beauty of Joseon - Revive Serum : Ginseng + Snail Mucin 30ml","description":"\u003ch2\u003eRevive Serum : Ginseng + Snail Mucin 30ml\u003c\/h2\u003e\u003cp\u003eA Beauty of Joseon facial serum for a focused step in your skincare routine. Selected ingredients: Panax Ginseng Root Water, Butylene Glycol, 1, 2-Hexanediol, Snail Secretion Filtrate, Dipropylene Glycol.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003e1. After cleansing and toning, dispense a proper amount of serum\u003cbr\u003e2. Gently apply to face and neck\u003cbr\u003e3. Pat softly until fully absorbed\u003cbr\u003e4. Follow with moisturizer\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":60964543594782,"sku":null,"price":929.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1089\/4685\/0078\/files\/boj-wholesale-row-37-stylekorean.jpg?v=1793934085"},{"product_id":"beauty-of-joseon-light-on-serum-centella-vita-c-30ml","title":"Beauty of Joseon - Light On Serum : Centella + Vita C 30ml","description":"\u003ch2\u003eLight On Serum : Centella + Vita C 30ml\u003c\/h2\u003e\u003cp\u003eA Beauty of Joseon facial serum for a focused step in your skincare routine. Selected ingredients: CENTELLA ASIATICA EXTRACT, 3-O-ETHYL ASCORBIC ACID, GLYCERIN, PROPANEDIOL, BETAINE, DICAPRYLYL CARBONATE.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003e1. After cleansing and toning, pump an appropriate amount of serum\u003cbr\u003e2. Apply evenly over the entire face and treatment areas\u003cbr\u003e3. Gently pat until fully absorbed\u003cbr\u003e4. 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